PR person Harold Burson launches a new blog called as Burson-Marsteller. This blog in the words of Burson:
Put another way, I frequently regard an introduction to a person of interest as an occasion that can be used to set up a follow-up meeting or assure that my telephone call is returned. I figure I have thirty to sixty seconds in which to make a positive impression. I must use that time to say something that causes the listener to think I know what I am talking about - recognizing, of course, that I must “talk the talk” the listener wants to hear rather than what I might want to say. On such occasions I have always felt my father’s admonition “being in the know” better prepared me to accomplish my objective - establishing connections and relationships that might one day be useful.
Via: Harold Burson
