Nick of the Rough Type blog writes about the seven rules of corporate blogging laid down by Robert Scoble, who has also written a book on Corporate blogging. The author basically criticizes the way the corporate blogs are written and lays down certain rules to go the corporate way.
Nick summarizes the rules on Corporate blogging in the following words:
People blogging on behalf of their employers don’t need to wear suits, but they should wear clothes. Independent bloggers can afford to blog “naked.” Corporate bloggers can’t.
Via Rough Type
